In regards to the latest innovations in the Information and Communication Technologies (ICT) industry, the field of hospitality seeks to draw a lot upon its interface with IT in a broader sense. This is because the field of hospitality incorporates a wide range of services that deal directly with guests and customers who require high-end service delivery that IT can provide easy-to-use tools to make this effective. In also a broader sense, current hospitality information technology applications are optimally designed and conveniently divided into three main groups according to services they mainly focus to deliver. These are: management information, operational, and guest services. The general functionality of all of these applications is quite similar over a wide range of different hospitality organizations although the technology designed to support them may differ.
IT in hospitality is not only used for operational management and purposes, but also for strategic and tactical management. This increases the level and efficiency of communication between prospective suppliers and customers with the hospitality industries. The most important IT tool that has proven to be of optimal significance to the hospitality industry is the ‘internet’. It has immensely affected the economic growth in tourism and hotel booking, reservation, and sales. Nowadays, online bookings and notifications are real-time. This increases the reliability and tunes the attitude customers previously had towards this industry.
The advent and entrant of the CRM (Customer relationship management) software to the hospitality industry has greatly smoothened the clientele platform in an extremely convenient manner. Effective CRMs allow all information to be managed and organized from a centralized location. Through this cloud-based software, it is now simpler to access important information about clients and the staff, and this has built a very close relationship with customers. These CRMs have depicted current data analytics shift to the hospitality industry that was highly campaigned for since its innovation.
The advent of newer smart appliances has also seen to the strengthening of the relationship fabric that exists between customers, hotels and the hospitality industry in general. Comfort is the primary key of making sure that the hospitality industry doesn’t risk extinction and with these newer and technologically designed and automated appliances, this industry is assured of a greater future influence in the global economy. GDSs have also seen swift suitability in the hospitality industry because they encompass a vast range of applications that accommodates functionalities of the CRSs. GDSs are among the major drivers of IT in the hospitality and tourism industry. Latest trends have also proven that GDSs are the backbones of the hospitality industry because they are a crucial facilitator of globalization in the hospitality industry. The internet has greatly influenced hospitality and reduced convenience towards competition within and out of the industry. Advertising and coupon distribution has also been easily facilitated within hospitality by the IT industry because everything can easily be done via the internet with minimized operational costs. Incumbents can now utilize traditional means of consumer information in addition to IT to increase the effectiveness of service delivery.